Currently, a majority of people are turning to the Internet to do almost everything. With the current direction to the digital age, it is not surprising. A major percentage use social media for a considerable amount of time during the day while the same percentage use Google to search for everything that they need to look up. Such a scenario can be beneficial for your business as this can be a tool to inform potential customers about what kind of service/product provider you are compared to the ones that have you have seen before. Here are some reasons why Facebook and Google reviews can provide help for your business:
1. They can increase your organic search click-through rates (CTR)
If you have enough Google reviews, there will be a possibility that you will have business reviews displayed right next to your business website listing. So, every time your website gets a hit from a Google search, potential customers can find your business’ review rating where they can get a preview of what your business can provide for you.
2. They provide a good proof of social interaction with your current customers
What’s nice about social media websites such as Facebook is that they allow users to provide reviews on a certain listing they saw or have used. This way, first-hand information from a user whom you have already provided your service/product to will give an impression of who you are. Of course there will always be mixed reviews of a positive and negative nature, but when you interact with those users, it creates a good impression as such interactions being a product/service provider creates a perception that you are open for suggestions.
3. Reviews can build trust
In reference to point #2, interacting with and replying to reviews can provide a good impression. Aside from the fact that reviews are a barometer for the chance for a potential customer to use the service/product you are offering, interacting with those reviews can create an atmosphere of trust among users and your business. Whether by replying to negative reviews and making a promise to do better or looking for ways to improve or just by posting an appreciative reply to a positive review, it will create a trustworthy impression that your business is open for improvements and ready to interact with customers.